Most Doctor Websites Don’t Work. Here’s Why.
The problem isn’t just your website.
It’s that your website isn’t part of a system.
Most doctor sites are just online brochures—pretty, polite, and completely useless when it comes to actually getting new patients in the door.
No traffic.
No clear message.
No reason for anyone to book.
That’s not a website. That’s a missed opportunity.
The System That Actually Brings in Patients
Let’s break down what works. Real patient-generating websites follow a funnel:
1. Attract
You need qualified traffic. That means:
- Ranking locally for searches like “dermatologist in Madison”
- Blog posts that answer real questions patients Google
- Ads that target symptoms, not just services
- Social content that links back to your site
2. Engage
Once they land on your site, you have seconds. Here’s what keeps them:
- Fast load speed
- Clear headline that says exactly what you do
- Real photos, real reviews, and clean design
- A single goal: get them to book or contact you
3. Convert
Make it effortless to take the next step:
- Online booking tools (Calendly, Zocdoc, etc.)
- Clear contact forms with no friction
- Click-to-call buttons on mobile
- Automated reminders and follow-ups
What to Put on Your Site (And What to Ditch)
Skip the clichés. “We care deeply about our patients” doesn’t move the needle. Here’s what does:
- Local pages: “Varicose Vein Treatment in Milwaukee”
- FAQ sections about cost, insurance, and expectations
- Blog posts targeting specific concerns
- Doctor intro videos or treatment walk-throughs
Every piece should serve one purpose:
Build trust and move someone closer to booking.
Your Website Is Invisible Without SEO
If Google can’t find you, neither can patients.
You need:
- Titles and meta tags with local, service-based keywords
- Schema markup (so Google knows you’re a doctor)
- Fast-loading pages and mobile responsiveness
- Smart internal linking between content
You don’t need to be a tech wizard. You just need the basics—done right.
Tools That Make All This Easier
Here’s what actually helps:
- Webflow or WordPress – Website builder tools that make it easy to change SEO (bit of a learning curve)
- CallRail – See where your leads come from
- Google Search Console – Track what people search to find you and other page-specific analytics
- Booking tool – Cuts back on admin, boosts conversions
- Basic SEO plugins – Handles meta tags and structure's
Let’s Talk ROI
One patient worth $1000.
Five extra patients a month = $5,000.
Over a year, that’s $60,000, just from fixing your website.
And once it's built right, it keeps working whether you're in the office or not.
Want Me to Build It for You?
I’m Jake. I design websites that turn clicks into consultations.
Not fluff. Not generic.
Just fast, modern, HIPAA-aware sites that actually perform.
Ready in 2 weeks or less.
Built to convert. Backed by strategy.
Sound like what you need?
Check out my short website designedby-jake.com or email me directly at designedbyjake.co@gmail.com.
Let’s turn your site into your most valuable employee.