Here’s the brutal truth:
Boston is packed with great doctors.
Most will never be found.
Why? Because their websites are invisible.
Not broken. Not ugly.
Just invisible.
And the worst part?
They don’t even know it.
If you're a medical practice in Boston and you’re not getting inbound traffic, you’re probably making at least 3 of these 5 mistakes.
Let’s fix them now.
Mistake #1: You Don’t Have a Google Business Profile
Or it’s incomplete. Or it’s outdated. Either way, you’re losing.
The map pack gets over 50% of all local clicks.
That’s before anyone even lands on your website.
Fix it:
- Go to Google Business Profile
- Claim it. Fill it out. Use your real clinic name (no keyword stuffing)
- Add: photos, services, business hours, and your exact Name, Address, Phone number (NAP)
- That NAP must match everywhere — Yelp, Healthgrades, Facebook, Zocdoc
- Add categories, booking links, and respond to every review
Pro move: Ask happy patients to leave a review with your location + service in it
“Best vein specialist in South Boston.”
That’s SEO gold.
Mistake #2: Your Site Isn’t Mobile-First
Boston patients are searching from their phones. On the T. Between meetings. In bed.
And you give them a desktop-only site that takes forever to load and makes them pinch to zoom?
You're done.
Fix it:
- Use a mobile-first layout: no zooming, no sideways scrolling, no tiny buttons
- Tap targets = minimum 48px
- Site speed = under 2.5 seconds
- Run PageSpeed Insights and fix every red flag
- Compress images (TinyPNG), use WebP, preload fonts, defer scripts
- Test on your actual phone, not just in your site builder preview
Mistake #3: Your Site Is Slow
Speed isn’t a feature. It’s the price of admission.
A 1-second delay = 7% fewer conversions.
3 seconds = 50% of your traffic leaves.
In Boston, people won’t wait for your site to load. And Google won’t either.
Fix it:
- Compress every image before uploading (no exceptions)
- Ditch autoplay videos and unnecessary scripts
- Don’t use $3 hosting. Get on Webflow, Framer, or something fast
- Turn on lazy loading for images
- Use a CDN like Cloudflare
- Run a speed audit every 30 days
-
Mistake #4: You’re Targeting the Wrong Keywords
Nobody is searching for “Welcome to Our Practice.”
They’re searching for:
- “Pediatrician Boston”
- “Therapist in Cambridge”
- “Vein clinic near me”
- “Dermatologist open now”
Fix it:
- Use Ubersuggest, Google Autosuggest, or AnswerThePublic
- Find high intent + local keywords
- Put them in:
- Page title (e.g., "Boston Vein Doctor | Dr. Smith")
- H1 + H2s
- Meta description
- Image alt tags
- Body copy (without stuffing it like a Thanksgiving turkey)
- Include your city or neighborhood in your footer and nav
Don’t optimize for clever.
Optimize for what real people actually type.
Mistake #5: You Don’t Have a Clear CTA
Let’s say you nailed it: you rank. They click. They like you.
But there’s no button.
No phone number.
No next step.
So they leave.
Fix it:
- Every page gets one primary CTA: Book Now, Call, Schedule Free Consult
- Put it:
- Top right nav
- Hero section
- Bottom of page
- Sticky on mobile
- Contact page = 1 click max from anywhere
If it takes them more than 3 seconds to figure out what to do next, they won’t.
Final Word:
You don’t need to spend $5k/month on ads.
You just need to stop leaking traffic and fix the basics.
Here’s what happens when you do:
- You show up when people search
- You get more inbound traffic
- You get more booked appointments — organically
- You stop relying on referrals, flyers, or prayer
And if you're in Boston and serious about growing?
I do a few free SEO audits and Homepage Mockups per month for clinics and private practices.
No jargon. Just a punch list of what to fix tailored to your website