If you’re a therapist in Boston wondering why your caseload isn’t full, stop blaming referrals and directories.
Start with your website.
Here’s the truth:
Most therapy websites are built for other therapists. Not for the anxious, overwhelmed, uncertain people actually trying to book.
They don’t convert.
They don’t build trust.
They leak money quietly every single week.
Let’s break down the real problem and how to fix it.
The Brutal Truth About Most Therapy Websites
Here’s what I see every week:
- Calming photo of a rock on a beach
- Three vague paragraphs about "holding space"
- No mention of what issues you treat
- A "Contact Me" button buried at the bottom
- Site works on desktop, but breaks on mobile
- No real photos, no testimonials, no story
Then people wonder why nobody fills out the form.
You get about 5 seconds to answer three unspoken questions:
- Do you understand what I’m feeling
- Have you helped someone like me
- Are you easy to reach out to
Miss any of those and they leave.
Someone else gets the client. You lose the income.
What a Good Therapy Website Actually Does
Let’s get clear. The job of your site isn’t to look “soothing.”
It’s to make someone feel understood and safe enough to book.
Here’s how:
1. Speaks Like a Human, Not a Therapist
Bad copy:
"I offer a warm, nonjudgmental space to explore your emotional experience."
Good copy:
"Struggling with burnout or anxiety? I help professionals in Boston feel calm, focused, and back in control again."
Write like your clients talk. Not like your grad school notes.
Your homepage isn’t for your peers. It’s for someone asking, “Will this actually help?”
2. Answers the Real Question: Can You Help Me?
Listing your tools isn’t enough. CBT, EMDR, and mindfulness don’t mean anything without context.
Bad copy:
"My approach blends somatic techniques, ACT, and inner child work."
Good copy:
"If you’ve ever laid awake thinking ‘I can’t shut my brain off,’ we’ll probably work well together."
Tell stories. Describe transformations.
Example:
"Most clients come in feeling drained and stuck. By week four, they’re setting boundaries, sleeping better, and feeling like themselves again."
That builds hope. Hope gets clicks.
3. Makes It Ridiculously Easy to Reach Out
I once audited a Boston therapist’s site. Only way to contact her was a form on a subpage that didn’t work on iPhone. That’s not a small mistake. That’s a four-figure monthly revenue leak.
Here’s what works:
- Big “Book Free Consult” button top right
- Short contact form on every page (Name, Email, Message)
- Phone number in the footer
- Embedded Calendly if you want to look pro
- No PDFs, dropdown menus, or “download my intake form” nonsense
Make it so easy it feels automatic.
4. Proves You’re Real
People Googling "therapist in Boston" are choosing between 5 tabs. Why should they pick you?
What builds trust fast:
- A real photo of you, not a stock image
- A 1-minute intro video shot on your phone
- Google review snippets
- A short testimonial like:
"I’d seen 4 therapists. Amy was the first one who actually helped me stop spinning and start feeling like myself again."
People don’t need perfection. They need real.
5. Loads Fast, Works on Phones, Looks Like You
Over 70 percent of traffic is mobile.
If your site breaks on a phone, it is broken.
Try this:
Hand your phone to someone and ask them to find your number and book a consult. If it takes more than 5 seconds, fix it now.
Use PageSpeed Insights or GTMetrix to check your performance.
Compress your images. Ditch the extra widgets.
Make it load in 2 seconds or less.
Speed builds trust. Slow sites lose clients.
What This Is Actually Costing You
Let’s do the math:
- One new client = $150 per session
- Four sessions per month = $600
- Average client lifetime = $3,000 to $5,000
- One lost client per month = $36,000+ per year
All because your website couldn’t show you’re the real deal.
This isn’t about design. It’s about conversion.
This is revenue lost quietly, in the background, every day.
What I Do
I’m Jake. I redesign therapy websites that actually get results.
That means:
- Your site loads in under 3 seconds
- It makes anxious people feel seen and safe within 5 seconds
- It works perfectly on mobile
- It looks like you and makes it easy to reach out
- It ranks on Google for the right keywords
- And if it doesn’t work? You don’t pay
Ready to Stop Leaking Clients?
📩 Email me: designedbyjake.co@gmail.com
🌐 Or check it out: designedby-jake.com
Let’s turn your website into your top referral source.
Because the truth is, it already should be.