The Harsh Truth: 90% of Doctor Websites Are Built Wrong
If your site:
- Looks outdated
- Loads slowly
- Isn’t optimized for mobile
- Buries your contact info
- Has no clear CTA
Then you’re not “fine.” You’re leaking potential patients to the practice down the street who did fix those things.
Patients don’t care how great you are if your site doesn’t prove it in 5 seconds.
What a Good Doctor Website Actually Does
1. Makes It Stupid Easy to Book
Your homepage should have one job: Get the visitor to click “Book Now.”
If I land on your site and don’t immediately know what to do, I leave. So does everyone else.
Use a big, obvious CTA button. Repeat it. Top of page, middle, bottom. Don’t be subtle.
2. Loads in Under 3 Seconds (on 4G)
People are impatient. Especially sick people.
If your site takes 5+ seconds to load on mobile, your bounce rate is skyrocketing. That’s not my opinion. That’s math.
Tools like PageSpeed Insights will tell you your real numbers. If you’re red on mobile? You’re invisible.
3. Looks Amazing on a Phone
Over 70% of your traffic is mobile.
If your desktop site looks fine, but your mobile site looks like a Craigslist page from 2007, it’s game over.
Every part of your layout should adapt beautifully to mobile — not just shrink.
4. Says What You Do Instantly
No one reads. They skim.
Use a big headline that says:
“Board-Certified Cardiologist in Madison | Accepting New Patients”
Not:
“Welcome to our website, where quality meets compassion blah blah blah.”
5. Has Proof You’re Legit
People don’t trust you yet.
You’re a stranger. Your degrees and skills don’t matter until they see proof.
What builds trust:
- Real photos (not stock images)
- Video testimonials
- “As seen in” or association logos
- Google review snippets
- HIPAA-compliance footer badge
What’s This Worth to Your Practice?
Let’s do some back-of-the-napkin math.
Let’s say one new patient brings in $400.
If your broken website is losing you 3 potential patients a week, that’s $1,200 a week, $4,800 a month, $57,600 a year… gone.
Because your button was in the wrong place.
Because your site took too long to load.
Because it “looked fine” to you, but not to them.
What I Do
I'm Jake. I fix doctor websites.
- I redesign them in 14 days or less
- They load fast, look clean, and convert
- They're SEO-ready and HIPAA-aware
- And if it doesn’t work? You don’t pay
No fluff. No hidden fees. Just a site that gets you more patients.
If You’re Serious About Growing Your Practice…
Stop settling for a $10,000 mistake in your digital front door.
Email me directly to get started: designedbyjake.co@gmail.com
Or learn more at designedby-jake.com
Let’s turn your site into your most valuable employee.